The Challenge

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The brand wanted to grow its presence on social media by reaching beyond its existing audience and engaging non-followers.

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Our Approach

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We developed a targeted strategy focusing on the platforms where their audience was most active - TikTok, Instagram, and YouTube Shorts. By tapping into trending discussions and repurposing content from Good Girl Deprogramming’s online activities - including podcast episodes, reactive content, and newsletters—we maximised content efficiency while ensuring it remained relevant and engaging.

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The Impact

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Through consistent, strategic posting, we successfully established a stronger presence across key platforms:

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• Built and maintained a regular content schedule across TikTok, Instagram, and YouTube Shorts.

• Repurposed existing content to maximise reach and engagement.

• Created content that sparked discussions, driving increased visibility and audience interaction.

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This approach not only expanded the brand’s reach but also fostered a more engaged community around key topics, reinforcing its position as a thought leader in the space. If you're looking to grow your community on social media, or maybe you need a social media strategy that works for you.

 

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